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Spotify launches podcast subscriptions, but you can't subscribe in-app

Spotify launches podcast subscriptions, but you can’t subscribe in-app
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Spotify
For the first time, Spotify is letting podcasters on its platform offer subscriptions to their shows. The company announced its paid podcast subscription product for the US today, which will initially allow select partners who host their shows on Anchor to charge for content. Twelve independent shows, including
Tiny Leaps, Big Changes and
Mindful in Minutes, will offer bonus subscriber-only content, and NPR will launch ad-free versions of popular shows. A waitlist will open today, so podcasters can sign up to be included in the expanded rollout in the coming months, which will include international market availability. Notably, no Spotify-owned shows will go behind a subscription wall at first. ....

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Spotify brings podcast ads to Australia, kicking off a fresh round of measurement tensions

Spotify said its new technology "opened the door for advances in data-driven podcast advertising", but not everyone agrees it's game-changing. ....

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Spotify Podcast Ads now available in Australia

Spotify Podcast Ads now available in Australia
April 6, 2021 2:48
Spotify has announced the launch of Spotify Podcast Ads in Australia, powered by Streaming Ad Insertion technology.
The announcement:
The momentum for podcasts continues to grow in Australia. In 2020 Spotify saw a 100% growth in podcast listening hours locally , with Aussies taking advantage of the 2.2 million podcasts currently available on the platform, up from just a few thousand three years ago. It is clear that audio is primed for continued growth and innovation.
That’s why Spotify is creating a new way for advertisers to make the most of this exploding media channel and an opportunity to reach the valuable and engaged audiences that podcasts bring, with the announcement that Spotify Podcast Ads are now available in Australia. ....

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Spotify looking to bring Ad Studio to India - The Hindu BusinessLine

Spotify looking to bring Ad Studio to India
March 03, 2021
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Media and entertainment, technology, and FMCG companies have emerged as the key advertiser segments for music streaming giant Spotify in India.
The company had forayed into India in 2019.
The company said that it is working with over 100 brands in India which include media and entertainment firms especially OTT players, tech players, FMCG and consumer product companies, and automobile firms, among others
The music streaming giant is also looking at further strengthening ad revenues in the country by offering additional advertising tools.
Arjun Kolady, Head of Sales, Spotify India on Tuesday said that the company is looking to bring the company’s self-serve Ad Studio platform and podcast advertising technology called Streaming Ad Insertion (SAI) to India in the near future. ....

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Spotify in Nigeria: arrival, purpose and direction; podcasts, pricing, strategy, competition and solutions [ARTICLE]

Apple Music, Boomplay, Audiomack, YouTube Music, YouTube Main, Deezer, Mdundo, UduX, Gbedu, MusicTime, Mino by
NotJustOk and more in a streaming war that has only just begun.
Why was Spotify away for so long?
A few Nigerians have been using Spotify in Nigeria through a VPN..
It was the second streaming service in Nigeria after
Deezer became the first notable entrance into Nigeria in 2012. A large part of Sub-Saharan Africa wasn’t ready for streaming.
Nigeria is a poverty capital of the world where the average person lives below $1-a-day. Yet access to the internet was ridiculously costly for Nigerians. Even though internet penetration hit around 62% in Africa in 2020 according to ....

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