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Institute of Marketing in Malawi (IMM)’s annual marketers’ conference scheduled for October 28th to 30th is fast gathering momentum. This year’s conference which will be held at Sunbird Livingstonia is expected to draw hundreds of participants from the marketing fraternity in Malawi. This will be the first conference to be held by IMM since its […]
NBM Donates K3 Million Towards IMM Conference
“Marketers will be trained in UGC strategy.” In their continued effort to make sure marketers in Malawi are keeping up with current dynamic global industry trends and be at par with their global counterparts in the industry, the Institute of Marketing in Malawi (IMM) has organized a free webinar for its paid up membership, which will be conducted by a leading global strategist, Shann Biglione. The training, which will be held virtually via Zoom on 7th May 2021 at 6:00PM will see local marketers being drilled on “How best marketers can leverage User or Consumer Generated Content (UGC) to...