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Why parents are choosing to rent their kids’ clothes As good as new: rent your kids’ clothes and you’ll save more than just money. Photograph: Pål Hansen/The Observer The secondhand clothing market is growing fast – and not just for adults. Meet the parents changing the way we’ll dress our children in the future Sun 25 Apr 2021 05.00 EDT Erick Bouwer’s baby son Joshua was, to use a technical term, a whopper: 4.5kg, or almost 10lb in old money. “That was a big guy indeed, he’s 11 years old now and he still is,” says Bouwer, on the line from Amste...

Arket, one of the brands of H&M Group, starts renting out children's clothes this week. The Scandinavian lifestyle brand will collaborate with the Dutch clothing rental company Circos. Encouraging reuse With the initiative, which will be launched next Thursday, Arket wants to encourage reusing pieces of clothing. Children grow through eight sizes during their first two years of life. According to the brand, on average, their parents buy approximately 280 pieces of clothing during this period. Moreover, most of these items are only used for a few months or even less, they add.   Arket is th...