Museums Are Selling Virtual Classes and Tours to Boost Revenue During the Pandemic. Here's What They've Learned About What Works
Some museums hope that they can harness a new stream of funding from their audiences online. February 17, 2021 The Baden State Museum has created a Tinder-like app to match visitors with exhibits. Photo by Uli Deck/picture alliance via Getty Images. Since the pandemic first forced museums into lockdown last spring, a growing number of institutions have been trying to supplement lost income by selling tickets to experience their exhibitions online. If successful, the business model could provide a new source of revenue in the future and support further digital investment. But, let’s face itâ...
Source: artnet.com