4 of the Worst Content Campaigns in History (And Lessons to Learn From Them) Publishing the wrong content can send your brand spiraling (think hate messages and millions of $$ lost). Here are 4 content campaigns not to emulate. Bio 249 READS Do you feel a rush of fear each time your finger hovers over the “publish” button on your content campaign? You should. I’m not saying this to scare you. But the truth is, a single “publish” of the wrong content can send your brand spiraling, accumulating tons of hate messages, and even losing millions of dollars (as I’ll show you in an example later on).