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4As Malaysia celebrates 50 years

The Association of Accredited Advertising Agents Malaysia (4As) is marking 50 years of existence with a campaign that celebrates its stewardship of the advertising industry since its formation in 1971 by a group of forward-thinking advertising professionals. ....

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Sky to run net zero ad breaks throughout COP26

The broadcaster will air 170-minute ad breaks produced to be net zero and featuring the winners of its Zero Footprint Fund ....

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AA launches environmental training certificate for ad professionals

Produced by the Advertising Association, the course will offer practical tips on how to tackle climate change. ....

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RMA Scholarships to Support HBCU Students on Journey to Financial Services Careers

RMA Scholarships to Support HBCU Students on Journey to Financial Services Careers
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4As kicks-off 2021 training slate with focus on effectiveness

Khairudin: We want to reinforce the culture of effectiveness in the marketing communications industry.
PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) is launching its slate of programmes for 2021 with the IPA Effectiveness Essentials Certificate, reaffirming its commitment to fostering continuous professional development for agency and marketing practitioners.
Conducted by the 4As’ long-established training partner the Chartered Institute of Practitioners in Advertising (IPA) UK, the IPA Effectiveness Essentials Certificate is primarily aimed at entry-level practitioners in agency and client businesses, although any staff would benefit from the overview of the key thinking, knowledge, and practices of effectiveness that the course offers. ....

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