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New Delhi [India], December 19 (ANI/PNN): Meghalaya-based apparel brand Daniel Syiem's Ethnic Fashion House (DSEFH) has launched its Autumn-Winter 2022 Collection. The collection is called 'Scotland of the East', a name also synonymous with the Capital City, Shillong, Meghalaya, India. The collection has more in common with the State Capital than just the name. The winter collection is a tribute to the humble tapmohkhlieh- a check shawl worn by locals across all ages and gender. The brand apparel is available in vibrant colors like Maroon Red, Medallion yellow, Azure blue and Sepia beige. These colours are inspired by the plants, flowers, weather, and even the winter sun of Shillong. The line's highlight is the unique use of tartans in combination with bold winter colours. The jackets and dresses are made from locally sourced tartans and soft tweeds. Both jackets and dresses are in line with the current trend in the industry. For this reason, the jackets are in the styl ....
This Diwali, go ‘vocal for local’ with apparel and accessories from these women-led startups For the festive season, HerStory presents a list of four homegrown apparel brands that tell stories of tradition and culture, empowering indigenous weavers and artisans in the process. 0 claps Share on With Diwali around the corner and Christmas a month away, the season of festivals is here. While celebrations may be a bit tepid due to the COVID-19 pandemic and not too many parties around because of social distancing, it’s important to keep the festive spirit alive. What better way to celebrate festivals than opting for home-grown brands and going with the government’s vision of “ ....