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EV Design: The funding from the UK government through the Faraday Battery Challenge is to support a research project by the three companies to develop a new design process for electric vehicles.
The transition from fossil fuel to electric vehicles is placing a greater emphasis on design, offering new possibilities to car designers. With the absence of traditional components such as engines and exhaust systems, automakers can now provide larger cabins within the same footprint. Design is becoming a key differentiating factor as electric powertrains become more standardized. Interior and exterior design will play a significant role in attracting customers and reflecting changes in technology.