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Design takes centre-stage as carmakers re-invent the wheel for EVs

The transition from fossil fuel to electric vehicles is placing a greater emphasis on design, offering new possibilities to car designers. With the absence of traditional components such as engines and exhaust systems, automakers can now provide larger cabins within the same footprint. Design is becoming a key differentiating factor as electric powertrains become more standardized. Interior and exterior design will play a significant role in attracting customers and reflecting changes in technology.

Mumbai , Maharashtra , India , Rahul-mishra , Martin-uhlarik , Mahindra-bose , Pratap-bose , Tata-motors , Mahindra , Auto-expo , Ev-design , Electric-vehicle-design

Tata Motors: Design takes centre-stage as carmakers re-invent the wheel for EVs, ET Auto

Tata Motors: The transition from fossil fuel to electric vehicles is placing a greater emphasis on design, offering new possibilities to car designers. With the absence of traditional components such as engines and exhaust systems, automakers can now provide larger cabins within the same footprint. Design is becoming a key differentiating factor as electric powertrains become more standardized. Interior and exterior design will play a significant role in attracting customers and reflecting changes in technology.

India , Pratap-bose , Mahindra-bose , Martin-uhlarik , Rahul-mishra , Mahindra , Tata-motors , Auto-expo , Lectric-vehicle-design , V-design , Ahindra-electric-suv , V-space

Importance of design in vehicle purchase and ownership

In addition to being a key differentiator, design plays a vital role in a car''s safety standards and total cost of ownership, says Mahindra''s design head Pratap Bose. Click to know more.

India , Pratap-bose , Mahindra-bose , Niranjan-babu , Supreme-court , Chief-designer-officer , Farm-sectors , Autocar-india , Brobot-interact , Automotive-alliances , Reliance-general-insurance , Advanced-design-europe