Dozens Join Inaugural Ambassadors Club Steering Day Ahead of London Packaging Week
Dozens Join Inaugural Ambassadors Club Steering Day Ahead of London Packaging Week
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Dozens Join Inaugural Ambassadors Club Steering Day Ahead of London Packaging Week
With only a few weeks left before Paris Packaging Week officially opens its doors on 29 and 30 June 2022, its organiser Easyfairs, has unveiled a program centred on the ongoing challenges that premium packaging needs to address. Rescheduling the event to June 29 and 30 allowed the event to take on its new identity six months ahead of schedule. The ADF, PCD and PLD shows are now held under a single umbrella brand: Paris Packaging Week. The two-day event has been designed to help...
As consumers are growing their expectations in terms of sustainability, it is increasingly difficult for brands to know how to address this issue where packaging is concerned. Should you move to a full aluminium range, or promote zero waste, use 100% PCR materials, explore new innovative materials. There is no simple way to the sustainability transformation. However, some key principles are to be kept in mind: Exploration is paramount. Do not rush it. Understanding what’s at stake, taking a...