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Aunt Jemima announces new name, removes racial stereotypes from product
ABCNews
Aunt Jemima is getting a new name, new logo and new look after announcing that it would be dropping the brand name following criticism that it featured a caricature of a Black woman that was a racist stereotype.
The new name Pearl Milling Company is an homage to the original mill built in 1888 that began making the self-rising pancake mix in 1889.
Pearl Milling Company was a small mill in the bustling town of St. Joseph, Missouri. Using a pearl milling technique, they produced flour, cornmeal, and, beginning in 1889, the famous self-rising pancake mix that would go on to be known as Aunt Jemima, read the company s website in a statement announcing the change on Tuesday. ....

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