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Cowboy hats, handmade fans, disco ball earrings... dozens of small business owners made a killing this year when they fell into the niche of making unofficial merchandise for Beyoncé’s Renaissance tour. Ellie Muir finds out what happens when the music stops
IN FOCUS: Cowboy hats, handmade fans, disco ball earrings... dozens of small business owners made a killing this year when they fell into the niche of making unofficial merchandise for Beyoncé’s Renaissance tour. Ellie Muir finds out what happens when the music stops
Cowboy hats, handmade fans, disco ball earrings... dozens of small business owners made a killing this year when they fell into the niche of making unofficial merchandise for Beyoncé’s Renaissance tour. Ellie Muir finds out what happens when the music stops
When the performer asked fans to wear silver for Virgo season, shops on Etsy and elsewhere saw the collective spending power of the BeyHive.