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Atoms – a New York-based footwear brand known for its quarter sizes and comfortable sneakers. In a recent interview with Humans of New York, Sidra Qasim shared her story and opened up about the struggles they faced on their road to success.   “It’s the same story taught to every Pakistani girl. We are raised from a young age to believe that our purpose in life is to find and keep a husband,” she says in the first part of her interview. But Sidra had bigger dreams ever since she was a child, and she held on to them although her family pressurized her to get married right out of schoo...

From Small Town In Pakistan To Shoe Empire In New York: How She Found Freedom From Small Town In Pakistan To Shoe Empire In New York: How She Found Freedom "It's the same story taught to every Pakistani girl. We are raised from a young age to believe that our purpose in life is to find and keep a husband," says Sidra. Sidra Qasim and Waqas Ali are the couple behind Atoms - a New York-based footwear brand. "Just two kids from a small town in Pakistan, who escaped their conservative families" is how Sidra Qasim describes herself and her husband, Waqas Ali. Sidra and Waqas are today the powe...