Page 17 - Evolve Media News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Seven finalises news agreements with Google and Facebook May 3, 2021 11:15 Seven West Media (SWM) has signed agreements with Google and Facebook which will see the two tech companies pay to publish news from the media company. SWM has also signed on for a three-year deal with Facebook, but is awaiting the company’s sign-off. It too, comes off the back of a letter of intent signed by SWM in February, to provide news content to Facebook. SWM MD and CEO, James Warburton ADVERTISEMENT SWM managing director and CEO James Warburton, said: “Completion of the two agreements confirms the strong r...

Carat confirms return of bespoke virtual festival Couch-ella in 2021 May 3, 2021 10:57 After a successful debut in 2020, media agency Carat has confirmed it will bring back its bespoke virtual festival Couch-ella later this month. Taking place on 19 May, Couch-ella will give 2,000+ clients, media partners, journalists, Carat and Dentsu staff access to a range of virtual presentations across themes including comedy, cooking, fashion, life hacks, sport and trivia. Carat has once again partnered with Dentsu’s brand experience, sport and entertainment agency, MKTG, who’ll bring the event to ...

Seven adds commercial data lead, names Adobe as latest data partner May 3, 2021 10:06 Nine’s Dean La Rosa has joined Seven as the network’s new head of commercial data, with a remit to deliver commercial data solutions for customers and partners. His hire coincides with a new data partnership between Seven and Adobe for the 7REDiQ audience intelligence platform. Dean La Rosa The new partnership with Adobe is part of the 7BYOD (Bring Your Own Data) product suite, which now connects over six million SWM-iDs with an Adobe ID. ADVERTISEMENT It will allow marketers to identify new customers f...

April 30, 2021 8:05 Kinesso Australia, powered by IPG’s data-focused marketing partner Acxiom, has announced a new audience data partnership with loyalty program Flybuys. The partnership will see a media agency group gain access to Flybuys audience segments based on members’ de-identified transactional, behavioural and demographic data, for the first time in Australia. Flybuys’ data division Unpacked by Flybuys, which launched in September last year, will provide segmented audience data to Kinesso from its eight million active members. That data will be used with Acxiom’s Infobase of...

Zip Co director of marketing Katrina Ang departs April 30, 2021 11:16 Buy Now Pay Later (BNPL) company Zip Co’s first marketing boss has departed, with Katrina Ang leaving the business after more than three years. Ang was appointed to the role of head of marketing in September of 2018, and later became director, marketing. She joined the company at the start of 2018 as brand communications and content manager. At the time it was a newly created role and the first head of marketing role for Zip Co. Zip’s outgoing director, marketing Katrina Ang ADVERTISEMENT Zip Co global CMO Steve Brenne...