Page 21 - Evolve Media News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Chinese streaming platform iQiyi to launch Australian operations April 19, 2021 3:20 Advertisers and consumers will soon have even more choice when it comes to video streaming platforms, with iQiyi to set up local operations in Australia in May 2021. Former executive VP of Sony Music Asia Pacific, Gavin Parry, has joined iQiyi ANZ as its inaugural CEO, and will lead the charge for the Chinese-founded platform which is run by parent company Sun Entertainment Production. Founded in 2010, iQiyi is one of the largest online video sites in the world in terms of users. It boasts over 500 million m...

JC Decaux announces Adobe tech partnership and integration April 16, 2021 10:03 JC Decaux has announced a new partnership with Adobe that will allow marketers to engage clients across online and real-world environments. The partnership will allow marketers to engage audiences who have been exposed to a JC Decaux campaign, and also identify which out-of-home locations a brand’s online audiences are more likely to engage with. The Out-Of-Home (OOH) provider announced the new Adobe integration as part of the launch of its recently announced programmatic offering, which now allows the company ...

Queensland Music Festival taps Bigfish for a rebrand and its first ever TVC April 15, 2021 8:30 Queensland Music Festival is exploring new territory in 2021, turning to Brisbane creative agency Bigfish to help create an advertising campaign for its new Queensland Music Trails (QMT). In a first for the festival, it has released a TVC sport starring Aussie larrikin/actor Aaron Gocs, with the campaign not only promoting the festival and associated music trails, but also to encourage Aussies to travel around Queensland. QMF CEO Joel Edmunson tells Mumbrella that the move was deliberately to crea...

Andrew Denton revives Better Off Dead podcast after 5 years April 12, 2021 8:01 Five-and-a-half years after Andrew Denton investigated Victoria’s voluntary assisted dying (VAD) law, the legendary television and radio presenter is bringing back his Better Off Dead podcast for a new season. The original series was released in 2015, and looked into some of the reasons why more than 70% of Australians support making VAD legal, plus the powerful people who are working to prevent that from becoming a reality. Better Off Dead was inspired by Denton watching his own father, Kit, die painfully at t...

April 8, 2021 4:12 Independent Australian automotive website CarExpert.com.au has launched a pilot customer-facing showroom at Westfield Warringah Mall with over 40 new cars for prospective car buyers to check out. The initiative has seen CarExpert take up 960sqm of retail floor space, plus a section of the Centre’s valet car park to pilot the concept. Its focus is on top-selling segments like 4×4 utes, small cars, assorted SUVs and the EV segment. CarExpert co-founder Alborz Fallah The difference between the CarExpert Experience Centre and a regular showroom is that there are no salespeo...