Essie Wake News Today : Breaking News, Live Updates & Top Stories | Vimarsana

In this round-up, we bring you the top 10 marketing chief profiles by audience popularity for 2021

JC Decaux announces Adobe tech partnership and integration April 16, 2021 10:03 JC Decaux has announced a new partnership with Adobe that will allow marketers to engage clients across online and real-world environments. The partnership will allow marketers to engage audiences who have been exposed to a JC Decaux campaign, and also identify which out-of-home locations a brand’s online audiences are more likely to engage with. The Out-Of-Home (OOH) provider announced the new Adobe integration as part of the launch of its recently announced programmatic offering, which now allows the company ...

JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions JCDecaux takes wrappers off programmatic digital out-of-home offering and results from debut Tourism Tasmania campaign, while QMS highlights impact of digital programmatic through latest campaign reporting JCDecaux's programmatic out-of-home campaign with Tourism Tasmania Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness fin...

JC Decaux launches new proprietary creative effectiveness tool OPTIX March 2, 2021 10:12 JC Decaux has launched JC Decaux OPTIX, a new proprietary creative effectiveness tool that uses machine learning to review the visual effectiveness of creative and predict performance. OPTIX was created with the Out-Of-Home (OOH) provider’s data science team, and will assist advertisers understand what elements of their creative are driving the most audience engagement and viewer attention. JC Decaux provides saliency heatmap reports to its advertisers pre-campaign, and with the use of OPTIX, will assi...

CMO profile: How JCDecaux is making advertising dynamic by default Chief marketing officer of out-of-home player details latest data-driven creative optimisation and audience management tools Essie Wake ‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.   The marketing leader recently caught up with CMO to discuss the state of play of out-of-home as well as launch of JCDecaux’s la...