First 8 brands on QMS City of Network next-gen OOH network revealed
QMS confirms a mix of luxury goods, alcohol, technology and media brands for the debut of its new City of Sydney network street furniture
Source: cmo.com.au
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JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions
JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions JCDecaux takes wrappers off programmatic digital out-of-home offering and results from debut Tourism Tasmania campaign, while QMS highlights impact of digital programmatic through latest campaign reporting JCDecaux's programmatic out-of-home campaign with Tourism Tasmania Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness fin...
Source: cmo.com.au