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Milo Cereal launches first major campaign via Connecting Plots April 20, 2021 3:11 Milo has unveiled a partly filmed, partly animated new campaign for its new Milo Protein Cereal, bringing it to life with independent creative communications agency Connecting Plots. The first major marketing campaign for Milo Cereal also launches Milo’s new campaign platform ‘Beast Mode – Activated’. The campaign is targeted at teenagers, with the two online videos featuring a boy and a girl hitting their sporting goals, respectively. The creative also builds on Milo’s continued focus on sport, to s...

Manu Feildel, Brynne Edelsten, Sam Burgess join SAS Australia April 20, 2021 10:07 SAS Australia is set to return to Seven later this year, and the network has named 18 celebrities who’ll take part in the gruelling challenges this season. A smattering of former sports stars will be joined by actors, media personalities, a Bra Boy, musicians, and a former politician, with the series to be produced by Screentime, a Banijay Group company. Leading the names are former NRL and rugby player Sam Burgess, ex-tennis star Mark Philippoussis, and dual Olympian Jana Pittman, plus Ironman Jett Kenny, O...

April 20, 2021 11:17 The Outdoor Media Association (OMA) and its members have again pledged support for RSL initiative ‘Light Up The Dawn’ ahead of Anzac Day. OMA members will help promote the initiative nationwide across digital signs. ‘Light Up The Dawn’ first came about in 2020 to encourage Aussies to honour the armed forces despite COVID-19 forcing the cancellation of the traditional march and services. RSL Queensland state president Tony Ferris said, “In 2020, Light Up the Dawn brought us all together in a year of great challenge and change, where the Australian community stoo...

Nielsen Ad Intel Digital adds social, in-app media spend & creative data April 20, 2021 8:30 Nielsen Ad Intel Digital has upgraded its capabilities to provide marketers and publishers with enhanced data from digital services. The service, which offers data and insights for clients to identify prospects, analyse brand strategies, and use past campaigns to plan for future planing, now has detailed advertiser-level social, in-app media spend and creative data. The changes mean that Nielsen can provide new visibility into some of the largest ad investments on digital, while video collections wil...

MAFS finale brings 1.398m metro viewers, top rating program of 2021 to date April 19, 2021 10:31 The season finale of Married at First Sight capped-off another successful outing for Nine, with an average of 1.398 million metro viewers watching the social experiment’s reunion. The show peaked at 1.398 million metro viewers, with the finale throwing up a cheating scandal for good measure. It helped Nine to another single-channel and network share win for Sunday night. That was enough to take out the title of the biggest audience of 2021, beating Oprah’s interview with Harry and Meghan (whi...