WPP Outlines Plan to Invest in Commerce and Tech as Ad Industry Navigates Pandemic
PREVIEW SUBSCRIBE WPP’s new investments will be aided by expected gross annual cost savings of £600 million by 2025, according to the company. WPP in recent years has consolidated a number of its creative and digital agencies to create a simpler structure, prioritize digital offerings and combine service offerings for clients rethinking how they reach their customers. “Rather than acquiring a legacy business, we want to make sure clients can get the most from their data,” Chief Executive Mark Read said during the presentation. WPP has not been immune from clients’ budget ...