>> those are usually important points. and lifestyle and exercise key. to emphasize your point, the denser the breasts, the harder it is to make a determination. and in younger women you're going to probably have to use ultrasounds rather than mammograms or a special kind of mammograms that's three dimensional. it's more of a challenge but we're up to it. >> big lesson to a lot of men out there. these two diseases, prostate and breast cancer identical. women we salute you. men, go get tested. both diseases are identical stats, rate of diagnosis. certainly starting with pink, sunday housecall i...