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Pepsi Launches 'Dig In' To Help Black Restaurants Reach $100M In Sales

(Photo credit: www.ashleighbingphotography.com)
More so than many other types of businesses, restaurants have been bashed by COVID-19. In fact,
The New York Times reported last year that as many as 75% of independent restaurants could close permanently because of the pandemic.
ABC News disclosed last year the review site Yelp cited there were 26,160 total restaurant closures as of July 10 and 15,770 of those have shut down for good.
But food and beverage giant PepsiCo is aiming to avoid a similar fate for restaurants of color. Its “Dig In” effort aims to generate $100 million in sales for Black-owned restaurants over the next five years. The Purchase, a NY-based company stated in a news release that the drive also is inviting Black restaurateurs to use resources PepsiCo is offering such as business services, training and mentorship. PepsiCo hopes that aid will support Black-owned eateries facing systemic barriers, obstacles aggravated by the pandemic. ....

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