Once Upon a Time in Marketing: The Power of Storytelling
"There is a reason humans are so fascinated with stories," says Nancy Duarte. “People are interested in transformation, and in a well-told story; they see themselves in that story.”
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"There is a reason humans are so fascinated with stories," says Nancy Duarte. “People are interested in transformation, and in a well-told story; they see themselves in that story.”
Contributors to the May 2022 issue of TD magazine offer their book recommendations.
Categorizing decisions by riskiness and urgency helps clarify when to involve higher-ups.
Zoho enters self-service BI market with focus on usability, data prep Zoho’s new AI-powered, self-service BI platform combines an enhanced version of its Zoho Analytics offering with its new Zoho DataPrep application. Credit: Zoho Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics. The Chennai, India-based multinational is betting that it can win over business users with a combination of features foc...