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Are granfluencers the new answer to luxury brands' celebrity endorsement in China? | Marketing

From Miu Miu's collaboration with an 85-year-old actress to a fashion blogger on Xiaohongshu sharing lifestyle for Lululemon, grandfluencers are helping brands redefine 'youth' and break stereotyped generational gaps in China. ....

Hong Nanli , Ma Jie , Max Mara , Ali Landi , Ma Sichun , Zhu Yanmanzi , Miu Weibo , Wu Yanshu , International Film Festival , Miu Women , Dao Insights , Eye Two Times Mouth , Beijing International Film Festival , Ren Min , Qiu Tian , Bottega Veneta , Nei Wai ,