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In the heart of modern-day Abu Dhabi, Mubarak Albreiki, a passionate young Emirati student, carries the torch of his nation's rich heritage. Unlike the ave.. ....
A reply to our request. and the question i wanted to ask is, why is so much money flowing into sport? so instead, i turned to a leading academic who s been studying the links between money, power and sport for more than 25 years and is currently part of the cma business school in paris. professor simon chadwick, a real pleasure having you on the show. and simon, let sjust start with this. why is saudi arabia spending so many billions of dollars on sport? when you look at it, let s be frank, not a country with a reputation for a deep sporting heritage. so, two responses to that. i think the first is around the sport itself. there is a lot of engagement. there s established engagement with sports like football. but the sporting heritage of saudi arabia as well is bound up in camel racing and falconry, also in equine sports as well. so there is a sporting culture there. we re not making a giant leap ....
The population in saudi arabia. and that s what that s why we re doing it. we also tried to interview the saudi government but didn t receive a reply to our request. and the question i wanted to ask is why is so much money flowing into sport? so instead, i turned to a leading academic who s been studying the links between money, power and sport for more than 25 years and is currently part of the cma business school in paris. professor simon chadwick, a real pleasure having you on the show. and simon, let sjust start with this. why is saudi arabia spending so many billions of dollars on sport? when you look at it, let s be frank, not a country with a reputation for a deep sporting heritage. so two responses to that. i think the first is around the sport itself. there is a lot of engagement. there s established engagement with sports like football. but the sporting heritage of saudi arabia as well is bound up in camel racing and falconry, also in equine sports as well. so there is a spor ....
Is bound up in camel racing and falconry, also in equine sports as well. so there is a sporting culture there. we re not making a giant leap into the unknown as far as what saudi arabia is doing, there are lots of reasons for it. there s an economic component. this is an economy hugely dependent upon oil and gas revenues in a world that is kicking back against fossilfuels. it needs to diversify very, very quickly, especially in terms of ensuring the resilience of its economy. at the same time, unemployment is high, and sport is seen as one of the ways of generating new jobs and new revenue streams. at the same time, sport is a public health intervention. and of course, there are always political dimensions. absolutely. there are image and reputational benefits associated with investing in sport. but we know that there are a lot of critics saying that saudi arabia s investments in sports is sports washing, an attempt to distract the outside world from its human rights records. but how m ....