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"45-50% namkeen sales come during festival season": Krishnarao Buddha, senior category head, Parle Products

"45-50% namkeen sales come during festival season": Krishnarao Buddha, senior category head, Parle Products
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Our key task is to consolidate the entire portfolio, says Parle's Krishnarao Buddha to BrandSutra


: Saturday, March 13, 2021, 12:00 AM IST
Our key task is to consolidate the entire portfolio, says Parle s Krishnarao Buddha to BrandSutra
Krishnarao Buddha, Senior Category Head, Parle Products, has seen the traditional brand grow and evolve into a dynamic and modern one in his nearly 20-year stint with the company. Now, he aims to consolidate the categories across Bakery, Confectionery and Snacks, while keeping up the growth momentum
How have you seen Brand Parle evolve in your nearly 20 years with the company? What are the instances that have gone on to become key marketing lessons for you?
Parle was seen as an old and traditional brand and it had a skew towards certain geographical areas. But in the last two decades, Parle Products has grown and evolved as a dynamic and modern brand, recognized in every part of the country. ....

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