TakaraTOMY's American appetite: Why Japan's leading toy car brand TOMICA is ready for the US – ToyNews
1,349 Views When my video conferencing screen finally flickers into life, a long board room stretches out before me, each seat at the table boxed off by perspex Covid-protection units, each unit occupied by one of Takara TOMY’s C-level executives. Those that aren’t wearing facemasks smile back at me. It’s 8am my time and as my POV begins to scan the room, introducing me via video link to a table-load of quite possibly the most powerful people in the Japanese toy industry, I begin to wish I’d done something better with my lockdown hair. Although I can audibly hear every pixel on my sc...