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“India is a very important source market for Singapore. Travellers today are very discerning and know what they want. Singapore has always been a very important shopping destination for Indian travellers.” said GB Srithar, regional director, India, Middle East, South Asia & Africa, STB. Further, Srithar feels that such collaborations boost on-ground activation and help brands connect with their digital audiences.

STB joins Nykaaland as official destination partner. We spoke to regional director GB Sritharabout the objective, marketing strategies & more.

From beauty to food - this week is all about festivals!

We’ve rounded up all - yes, all - the must-go haunts in this ultimate guide to shopping in Singapore. You're welcome.

In this week's Lifestyle news, we also cover Chow Sang Sang sale, Hotel Telegraph’s anniversary activities, Rinna Beauty’s lip glosses and more.