How to explain marketing operations at different levels: From children to experts
Starting with a child and finishing with an expert, how to explain what marketing ops is and why it's important.
Source: martech.org
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4 disruptive, uncomfortable, yet inevitable martech trends
4 disruptive, uncomfortable, yet inevitable martech trends Industry veteran Jep Castelein on the future of martech. Darrell Alfonso on February 11, 2021 at 10:05 am More One thing I am always interested in is where martech is headed. Recently I had a chance to speak with Jep Castelein, a leading independent martech technical architect who has worked on some of the world’s most complex martech implementations. Jep has a special focus on Marketo customization and integration, having worked at Marketo for a number of years. His views on the future of martech startled me. They were disce...
Source: marketingland.com