MarTech's marketing operations experts to follow
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
Source: martech.org
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How to explain marketing operations at different levels: From children to experts
Starting with a child and finishing with an expert, how to explain what marketing ops is and why it's important.
Source: martech.org
4 disruptive, uncomfortable, yet inevitable martech trends
4 disruptive, uncomfortable, yet inevitable martech trends Industry veteran Jep Castelein on the future of martech. Darrell Alfonso on February 11, 2021 at 10:05 am More One thing I am always interested in is where martech is headed. Recently I had a chance to speak with Jep Castelein, a leading independent martech technical architect who has worked on some of the world’s most complex martech implementations. Jep has a special focus on Marketo customization and integration, having worked at Marketo for a number of years. His views on the future of martech startled me. They were disce...
Source: marketingland.com