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MarTech's marketing operations experts to follow

These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need. ....

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Did the Martech Predictions for 2021 Come True?

Bravo to anyone brave enough to make marketing predictions during the unpredictable days and months of the last few years. Let's see how they did. ....

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It doesn't have to be martech to be in a martech stack

It doesn't have to be martech to be in a martech stack
marketingland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingland.com Daily Mail and Mail on Sunday newspapers.

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Yes, it's martech, Facebook ads outage: Tuesday's daily brief

https://searchengineland.com/figz/wp-content/seloads/2021/02/facebook-ads-deliery-outage.png
If you noticed huge drops in your Facebook Ads traffic and conversions, it was due to a delivery outage over the weekend. The social media platform saw major disruptions in ad delivery starting February 18 and only resolved the issue yesterday. Most search marketers reported that only their Instagram Story campaigns remained unaffected in the outage.
Why we care. When asked for comment, Facebook sent us the boilerplate “We’re still investigating this issue and will take any learnings to improve our systems going forward.” Many marketers saw great campaigns and ROAS torpedoed over the weekend. ....

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