MarTech's marketing operations experts to follow
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
Source: martech.org
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Marketing operations talent is suffering burnout and turnover
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.
Source: martech.org
Marketing operations and technology shouldn't ignore the web
While talking about marketing automation. CRMs and CDPs, don't forget the web channel, especially as a space for experimentation.
Source: martech.org
What is marketing operations and who are MOPs professionals?
Marketing operations (MOPs) is an umbrella term describing departments and the people who provide foundational services for marketing programs.
Source: martech.org
MarTech Live
MarTech Live is a video-based series of panel discussions, one-on-one chats and presentations on the ins and out of how marketing technology is
Source: martech.org