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Plus, the state of brand trust in 2021. Kim Davis on February 12, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, marketers, and let’s go trend-spotting. We’ve got some great reading of the tea-leaves by leading Marketo specialist Jep Castelein in the first piece below. He was in conversation with Darrell Alfonso, and it was a pleasure to publis...

4 disruptive, uncomfortable, yet inevitable martech trends Industry veteran Jep Castelein on the future of martech. Darrell Alfonso on February 11, 2021 at 10:05 am More One thing I am always interested in is where martech is headed. Recently I had a chance to speak with Jep Castelein, a leading independent martech technical architect who has worked on some of the world’s most complex martech implementations. Jep has a special focus on Marketo customization and integration, having worked at Marketo for a number of years. His views on the future of martech startled me. They were disce...