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I really like the point of more of using it to engage audiences, to get information, and building a pipeline. good for building a brand, a hygiene factor, and gives people who are probably going to give fixed fee offering will be a bit more innovative. don't think it will build a massive pipeline of new business. >> it's clearly a modern way of thinking about billing, so is matches the idea of thinking of people in social media. >> i would say one cautionary tip, social media is not an atm. you can't treat it like a cash machine. it's really all about establishing interest and making sure you ...

Right, les? >> sure, but law firms are behind the curve with social media. i really like the idea to engay with the audiences. i've tamped down expectations as far as building a pipeline. good for building it. definitely a hygiene factor and gives more people, who are probably because they're going to give fixed fee offering are probably going to be a little more innovative but don't think it's going to build a massive pipeline of new business. >> it's clearly a modern way of thinking. so is matches the idea of thinking of people in social media. >> social media is not an atm. you can't treat ...