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Looking for fresh guitar inspiration? The Big F’s new artist program might have something for you
Fender CMO Evan Jones reveals how the guitar brand is channeling Jimi Hendrix to help attract the next generation of Voodoo Children, showcasing how he has modernized its marketing department in the process.
The initiative will give global exposure to a revolving cast of artists and highlights a wider trend of gear firm’s championing musicians on their own platforms
Hannah Dasher is excited to finally visit the home state of many of her country music heroes and play in Oklahoma for the first time when she takes the Mercury
The prodigiously talented multi-instrumentalist leans into his rock side and finds five strings as useful as six, seven or eight in the new single from forthcoming album, Djesse Vol. 4