AARP Unveils New Brand Campaign That Speaks to the Longevity of Gen X, Young Boomers "Wise Friend and Fierce Defender" Campaign to Launch During the 93rd Oscars® Telecast Live on ABC News provided by Share this article Share this article NEW YORK, April 23, 2021 /PRNewswire/ -- AARP is unveiling a new brand campaign, entitled "Wise Friend and Fierce Defender," aimed at creating a greater emotional connection with Gen X and Young Boomer audiences. The first new brand campaign in three years was specifically designed to introduce and position AARP as the friend and advocate people need to hel...