How Great Survey Design Impacts Hotel Operations and Long-Term Hotel Value | By Adam Mogelonsky and Larry Mogelonsky
As consultants who are often brought on by hotel owners to represent their interests as asset managers, one of the first tasks we undertake to familiarize ourselves with the brand or property is to peruse the reviews and other feedback data. And we mean ‘peruse’ in its literal definition; we read through the entirety of TripAdvisor, OTA reviews and other survey channels, never settling for the aggregate metrics as presented. What we’re looking for in all this is, in a word, ‘significance’ or what’s truly meaningful for the guest.
Source: hospitalitynet.org
