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Renowned brand survey reveals China's soft power ranks in world's top 3 for first time

Brand Finance, the internationally renowned brand valuation agency based in London, recently released the ....

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Does the shift in influence in Southeast Asia betoken something more global?

Does the shift in influence in Southeast Asia betoken something more global?
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Saudi Arabia, UAE rising as global champions of 'soft power'

LONDON: Gulf nations have made significant improvements in the 2023 Brand Finance Global Soft Power Index, with Qatar, UAE and Saudi Arabia leading the rest of the Arab region. Arab nations have continued to emerge as key players in this particular study, produced annually by Brand Finance. Soft power experts, researchers and government delegates met at Queen Elizabeth II ....

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UAE and Saudi Arabia lead Arab nations in 2022 Global Soft Power Index

LONDON: The UAE and Saudi Arabia have emerged as the leading Arab nations in the 2022 Brand Finance Global Soft Power Index, which was inaugurated at the Global Soft Power Summit in London on Tuesday. Soft power practitioners and researchers came together at the forum to launch the Global Soft Power Index, the world’s most comprehensive study on perceptions of nations as ....

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