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Change in customer sentiment by industry   Research technology platform Lucid recently took a look at their global audience database to compare consumer sentiments now with how they felt a year ago, or how they might change behavior in the future. Here’s a look at important responses broken down by industry. For the study, Lucid surveyed a census-represented demographic audience of 300 U.S. consumers. Health: 66% say their mental health has suffered during COVID-19. Entertainment: 55% added an additional streaming service during COVID-19. Transportation: 59% say COVID-19 will have a lasti...

MarTech: Chasing the changing customer Marketers and customers are locked in a continuum of ongoing change Chris Wood on March 16, 2021 at 11:56 am More On January 1, 2021, MarTech Editorial Director Kim Davis explained, kicking off the MarTech conference today, “everything wasn’t suddenly new again. It wasn’t a sudden reset. We’re living and working in a continuum of change — change which was already happening in 2018 and 2019, but took off like a rocket in 2020.” Now a year into the pandemic, with recovery and vaccinations on their way, marketers and agencies have upped ...

Plus, how to spot a Salesforce admin Kim Davis on March 8, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you excited for MarTech? I mean, of course, our upcoming online conference, premiering on March 16 and 17. I ask because I’m excited. Finally. Well, as many of you surely know by now, there’s a lot of work and planning wh...

Plus, Merkle expands its tech team Chris Wood on March 5, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s taco-bout martech. As marketing continues to get more integrated with digital technology (see Merkle’s tech team expansion below), there are many questions about how humans fit into the equation. My ready response is that wh...

Plus, another alternative identifier in adtech emerges