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The Indian Society of Advertisers (ISA) released the ISA Media Charter, a comprehensive program aimed at securing brand interests...
To prioritise privacy and consumer protection, the charter also establishes guidelines for the responsible collection and usage of consumer data. The charter also aims to provide unified measurement standards for both TV and digital platforms, allowing marketers to better gauge the success of their campaigns across multiple media channels.
Following the publication of a report into the merits and pitfalls of both first- and third-party data strategies, Impression’s Isabella Smith surveys 2023’s data landscape for digital marketers.
AnyRoad, a leading Experience Relationship Management platform, will host a webinar on 19 July called How AI Is Changing Events & Activations
/PRNewswire/ -- SOCi Inc., the leading comarketing cloud for multi-location enterprises, has launched SOCi Surveys to empower businesses to proactively collect...