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Page 14 - First Party Data News Today : Breaking News, Live Updates & Top Stories | Vimarsana

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Top News In First Party Data Today - Breaking & Trending Today

The Drum | Juggling Risk And Opportunities, Chief Data Officers Are Becoming Key Agency Roles - Vimarsana News

The Drum | Juggling Risk And Opportunities, Chief Data Officers Are Becoming Key Agency Roles

With consumer and regulator sentiment hardening and major industry shifts due, we look at how chief data and product officers are becoming increasingly vital to agency-client relationships as part of our data deep dive, The New Data & Privacy Playbook.

The Drum | Build V Borrow V Buy: Should Advertisers Actually Own Their Adtech? - Vimarsana News

The Drum | Build V Borrow V Buy: Should Advertisers Actually Own Their Adtech?

Wayne Blodwell, founder and chief exec of TPA Digital, thinks aloud about what could be if brands could take more hands-on control of their adtech stacks.

The Drum | Data-driven Marketing, Disrupted: Explore The Drum's Data & Privacy Deep Dive - Vimarsana News

The Drum | Data-driven Marketing, Disrupted: Explore The Drum's Data & Privacy Deep Dive

Today, The Drum kicks off our latest Deep Dive, The New Data & Privacy Playbook, where we‘ll be looking at everything from innovative cookie-less approaches to advertising to the boom of privacy regulation across the globe and the new frontier of data in the era of AI and web3.

Telcos can compete with Google & Meta with first-party data: Ananda Rao, Infomo - Vimarsana News

Telcos can compete with Google & Meta with first-party data: Ananda Rao, Infomo

The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges

News9 Plus ropes in Nikhil Mathur as Head-Marketing - Vimarsana News

News9 Plus ropes in Nikhil Mathur as Head-Marketing

Mathur stepped down as Head of Marketing at India TV in March