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Attendance continues to slide at the Six Flags theme parks, with a five percent drop in the first three months of this year, compared to the same period in 2022. But increased spending by those who are visiting helped push the company to record first quarter revenue, Six Flags reported today.
Six Flags' attendance and revenue slide continued in the fourth quarter of 2022, as the company posted a 26% percent drop in attendance last year over 2021.
Theme park attendance fell 33% in the three months ending October 2 at Six Flags versus the same period one year earlier, the company reported today. The attendance drop contributed to a 21% decline in revenue for the quarter, from $638 million in 2021 to $505 million in 2022.
Critics say the CEO’s goal to shift “from what I call the Kmart, Walmart to maybe the Target customers” is biased against low-income users.
Teenagers flock to Six Flags amusement parks thanks to low prices and thrilling rides. The company isn't thrilled about it.