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Q&A: How Hain is positioning itself as a thought leader in the better-for-you category

Q&A: How Hain is positioning itself as a thought leader in the better-for-you category
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Detailed text transcripts for TV channel - MSNBC - 20140301:15:27:00

Communities of colors and others are doing obesity wise. you can see it pretty clearly there. two points are made on that. number one, that when many low income students end up in school, sometimes that narrows a little bit as they have school lunches, when they re done the right way. and, second, the information that s actually provided, the marketing, etc., that you ve been covering. you know, i looked really hard to see whether the companies, the food giants were targeting kids by race through their formulations, and i think they re pretty color blind on that. i mean, they are hitting the bliss point for sweetness, the flavor bursts for salt, the mall fuel for fat regardless of race. but the marketing, the marketing that you see, the up and down the street marketing which they refer to targeting the corner stores that surround schools in many cities is clearly directed. and what is the bliss point? the bliss point is the perfect amount of sugar in a product that will send us o ....

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