Traffic and boost sales and move that winter merchandise, it's been a mild winter. so we are talking 70% off, clear out the old and bring in the new, and they know that people wait for three day weekends to shop. they wait for the discounts and head out. >> so everyone, we were making a joke that today is a big day to buy a mattress, because of the president's day mattress sale, but there are other big ticket items that you can get today discount wise if you know where to look. >> home furnishings overall as a category are discounted the trees are down and the holidays are over, and people are...