How Los Angeles's Koreatown Cafes Are Keeping the K-Pop Fandom Alive
K-pop fans are celebrating birthdays, anniversaries, and comebacks at cup sleeve events
Source: eater.com
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The power of K-pop: Small businesses hustle to cater to energized fans
K-pop gives boba tea shops and other small businesses the chance to capitalize on the global popularity of South Korean pop music groups like BTS. In the U.S., the artists, often singing in their native language, found a fan base among a mostly English-speaking audience.
Source: azpbs.org