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“Do you know that humans eat more bananas than monkeys? Think about it, when was the last time you ate a monkey?” Words and terms are important. At this point, any company not having layoffs, reductions in force, or “right-sizing” (such a PC term) makes news, not the organizations actually making cuts and changes. (In K-pop news, even BTS announced a “hiatus” to focus on solo careers after nearly 10 years together.) And lenders aren’t the only ones cutting back. Real estate firms Compass and Redfin (owner of Bay Equity Home Loans) are laying 6-10 percent of their staff off. Meanwhile, originators are working with potential borrowers still on the fence about buying a home grappling with affordability issues. The current STRATMOR blog is titled, “Owning a Home: The Dream is Alive and Well.” Speaking of owning a home, did you know that New York homeowners are required to comply with a “Ghostbusters Ruling” when l ....
Plenty of folks in our biz can be accused of having aprosexia. (No, I didn’t join some “Word of the Day” club.) But lenders and originators have to be pay attention long enough to figure out how to adapt to changes and trends. For example, while building affordable housing is a hot topic, new buildings only account for about a quarter of the affordable housing market. The rest is comprised of Naturally Occurring Affordable Housing, or NOAH, which falls between subsidized housing and high-rent buildings and it often makes sense to preserve it rather than build it. I spent some time in Chicago this week where unfortunately 10% of NOAH housing was lost from 2012-2019. Need leads, not stale ones (always be closing!)? Josh Friend with Insellerate, known for its CRM and lead management, recommends, “Don’t forget the most important thing when buying leads is having real time lead distribution and automated calling, texting, and emailing.” Dealing with ....