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A wave of anti-“greenwashing” litigation is seeking to hold major players in the aviation industry to account for sensational claims of being sustainable, low-carbon or contributing to net zero. While the industry has faced legal backlash in the past, the dramatic proliferation of these cases may spell disaster for major airlines....
On September 27, 2023, KLM Royal Dutch Airlines filed a request with the Amsterdam District Court, asking it to dismiss a greenwashing suit brought by environmental activist groups....
Claims of sustainability or low-carbon flying are being challenged in court.
A recent lawsuit argues KLM's "Fly Responsibly" ad campaign is misleading to consumers. Dutch courts recently allowed the case to proceed.
On March 22, 2023, the European Commission published its proposed Directive on Green Claims. The proposal is the latest EU initiative to take aim at the practice of greenwashing, which...