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Partnering with an outside agency can enhance a company's in-house marketing efforts, enabling the execution of more comprehensive and effective strategies.

Conflicting performance metrics and competing priorities can create tension, hinder strong working relationships and lead to an interteam dynamic hampered by friction.

With today's brands working with multiple agency partners at once, agencies must go above and beyond to retain and grow client partnerships beyond one-off campaigns.

New agencies often start off operating lean, but without clients in the pipeline the minute the doors open for business, a recently launched firm could face trouble.

For new companies lacking a track record and customer feedback, gauging how the brand voice will be received and if it aligns with market expectations is a challenge.