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Conflicting performance metrics and competing priorities can create tension, hinder strong working relationships and lead to an interteam dynamic hampered by friction.
For rookie agency pros in the world of marketing, advertising and public relations, the saying “you don’t know what you don’t know” holds true.
For new companies lacking a track record and customer feedback, gauging how the brand voice will be received and if it aligns with market expectations is a challenge.
If you use up all of your time and energy dealing with just a few clients, it could prevent you from cultivating stronger relationships with your other clients and pursuing new prospects.
Managing Editor With fall in full swing, CPG companies introduced 115 new products in November, as measured by Hamacher Resource Group. The Waukesha, Wis.-based company’s new product team then took up the mantle of sifting through the product launches to find five that had big potential on the shelf and also represent serious innovation in a product category. From the 19 OTC products, 81 wellness products and 15 beauty launches, these are the five that stood out: 1. Nivea Breathable Lotion Fresh Fusion With its second appearance this month, Beiersdorf added to its Nivea brand...