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GM debuted a Chevy Silverado pace vehicle in Rapid Blue paint in February. Which begs the question - should Rapid Blue be offered with the 2022 Chevy Silverado?

How to avoid ‘fake empathy’ by using creativity to solve your customer’s problems How do you achieve true empathy without rubbing customers the wrong way? Here, Coles CMO Lisa Ronson, Wellcom Worldwide’s Bud Peart, and Adobe’s Michael Stoddart explain what empathetic marketing means, how to achieve it, and how to avoid the dreaded curse of ‘fake empathy’. March 2, 2021 8:53 Sponsored by Adobe Last year, McKinsey discovered that 57% of consumers have tried a new shopping behaviour since COVID-19 started, and of that number, 83% intended to continue with that new behaviour. The ...

NASCAR fans excited for Daytona 500, hope weather cooperates NASCAR fans prepared for rain, but hope for best at Daytona 500 We're just hours away from the green flag dropping at the Great American Race. The forecast is on top of mind for NASCAR fans ahead of the Daytona 500 as rain is expected Sunday afternoon. DAYTONA BEACH, Fla. - We're just hours away from the green flag dropping at the Great American Race. The forecast is on top of mind for NASCAR fans ahead of the Daytona 500 as rain is expected Sunday afternoon.  The weather cooperated at the Daytona International Speedway for Saturda...

By Reid Spencer-NASCAR Wire Service Denny Hamlin (11) and Bubba Wallace (23) drive during Wednesday's practice for the NASCAR Cup Series Daytona 500 at Daytona International Speedway. Photo: Jared C. Tilton/Getty Images One aspect of the Daytona 500 is old hat to Denny Hamlin — winning it. But there’s a new aspect to this year’s race, which Hamlin is attempting to win for an unprecedented third straight time. When he takes to the track on Sunday, he’ll do so not only as a competitor, but also as a car owner. During the offseason, Hamlin partnered with former NBA megastar Michael Jord...