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Chris Cockrum to Run Xfinity Race at Daytona, Hoping for More in 2021 January 15, 2021 at 1:39 PM By Dustin Albino Over the past six years, Chris Cockrum has been a staple in the NASCAR Xfinity Series at superspeedway tracks. He’ll do that again in 2021. Cockrum will enter into the season opening Beef. It’s What’s For Dinner 300 at Daytona International Speedway on Feb. 13, driving his family-operated No. 25 ACG Motorsports Chevrolet. The Georgia native also isn’t ruling out running in other select events throughout the season, depend...

Chicory’s first-to-market Digital Shopping Aisle solution enables commodity-focused groups to equitably represent beef manufacturers. Digital shopper marketing platform Chicory has teamed up with the National Cattlemen’s Beef Association (NCBA) on a digital effort to raise the profile of beef to U.S. food retail consumers and accelerate e-commerce growth of beef products at Kroger and Kroger banners, Walmart Grocery and Albertson/Safeway banners. To accomplish both goals, "Beef. It’s What’s For Dinner." leveraged Chicory’s Digital Shopping Aisle experience for two media ca...

One critique of the Beef Checkoff program that I often hear is producers are frustrated that we don’t see advertisements on TV like we used to. As I understand it, the challenge has been that tighter budgets have made it more difficult to have much purchasing power when it comes to television marketing. As a result, efforts have been focused on reaching consumers via different channels, like social media platforms as an example. However, this holiday season, beef will have a presence on the Hallmark channel! While families cozy up on the couch to enjoy a Christmas movie, they’ll also be r...

These artists made memorable first statements with their debut albums 14th December 2020 Debut album releases are not best-suited for pandemics. The releases ought to be celebrated out on the road, scrambling from city to city for in-store gigs and signings, or at the live shows and festivals in the ensuing months. More than ever, a release-week boost is crucial to supporting emerging artists and establishing a career. This lot have been creative, though. They’ve spun the situation into positives with live-streamed gigs, virtual record signings and listening parties on social media to celeb...

A new consumer survey reveals how the pandemic has impacted shopping habits and what opportunities there might be to boost beef demand.